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In a culture that is saturated with billboards, displays, commercials and sponsorships, it's easy to see advertising as an unnecessary distraction. I believe that advertising is more than trying to persuade people to buy a product or use a service.
Advertising is important.
It is a method of communication and way to connect with your audience. It is a form of creative expression and utilizes strategy to reach the right audiences. Advertising is multifaceted a industry which covers a wide range of channels, methods, and creative skills.
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